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MAY 22-24, 2024

If you want to know about all the different ways you can make money in publishing right now, and how to build a publishing business that honors your strengths and creativity, then Writer MBA's Virtual Summit is for you.

INDIE AUTHOR MAG

JEANIUS PUBLISHING

KOBO

THE WRITING WIVES

MONEY MAGIC

MONEY MAGIC

AURORA PUBLICITY

PUBLISHDRIVE

NOVEL PUBLICITY

BOOK BRUSH

REEDSY

BOOKBUB

WRITTEN WORD MEDIA

PLOTTR

FUTURE FICTION ACADEMY

FUTURE FICTION ACADEMY

PLOTTR

GENIUSLINK

KICKSTARTER

BLACK CHÂTEAU 

DRAFT2DIGITAL

How To Scale Your Shopify Store & See More Profit
Speaker: Pierre Jeanty

Direct sales involve more than just setting up a shop and inviting customers to visit. Creating a successful book business requires a deeper approach. In the session 'How To Scale & Profit More from Your Shopify Store', Pierre Jeanty will dive into the essentials of scaling a book business through direct sales. He will explore the importance of mindset, effective funnel, flywheel models, and the strategies that led him and others to achieve seven-figure success selling direct.

This session is for anyone committed to Shopify and/or direct sales regardless of their experience. Jeanty will highlight pitfalls in direct sales and offer insights to grow your book business.

Heartstrings and Hardbacks: Selling Romance on Kickstarter
Speakers: Monica Leonelle, Russell Nohelty, Oriana Leckert

Kickstarter gives authors the ability to create the careers of their dreams by building community around their work, connecting directly with their readers, and raising much-needed funds. Join Kickstarter's Head of Publishing Oriana Leckert, along with USA Today bestselling authors Russell Nohelty and Monica Leonelle, as they take you through the best tips, tricks, and tactics for creating, launching, and promoting a successful crowdfunding campaign so you can crush your next Kickstarter goal. They'll also be giving the inside scoop on Kickstarter Publishing's first romance prompt, Heartstrings and Hardbacks!

Optimize and Scale FB Ads
Speaker: Malorie Cooper

Analyzing ads can be tricky. Between all of the data in the Meta Ad Manager, plus what Amazon Attribution data throws at us, knowing what to look at and how to make informed decisions is getting harder instead of easier.

From her experience working directly with hundreds of authors on their ads, Malorie Cooper has worked out the optimal metrics to examine as well as the best tools to use in order to make sense of the numbers. Not only that, she's built software that will make the process even easier without soaking up your profits!

In this session, you'll learn how to identify both good ads and bad ads in a matter of minutes and determine which can scale while keeping their ROI.

The 3 Step Process for World Domination: Unblock, Ignite, Receive
Speakers: Renee Rose & Lee Savino

You work really hard, so what's stopping you from achieving everything you've dreamed of? Join millionaire authors Renee and Lee to uncover your abundance blocks and obliterate them forever. Once you've cleared what's stopping you, you can set clear intentions and align with the future you want to create. Nothing can stand in your way!

What's Working in Facebook Ads Right Now
Speaker: Melissa Storm

Everyone wants to know... What's working with Facebook ads right now? And, hey, we've got answers! Join New York Times bestselling author and Novel Publicity CEO Melissa Storm as she dives deep into what’s working for ads for Spring 2024. This informal session is filled with actionable advice--both big overhauls and tiny tweaks--that you can put into practice to improve your ad results today.

Tropes: Everything, Everywhere, All at Once
Speaker: Jennifer Hilt

Tropes have been a storytelling staple in human society – think folktales, fairytales, and myths. But why? Tropes are about relationships. And so are stories; that’s why they’re fond in every genre. The question isn’t whether to use tropes or not (that favorite author you’re stalking is already using them to great effect); it’s how to use them. Using current examples in books and films, we’ll discuss how goal, motivation, conflict, tropes, and genre conventions create unforgettable worlds. And we’ll have a pretty fun time doing it because tropes are everything, everywhere, all at once.

Getting Started with BookBub Ads
Speaker: Audrey Derobert

In this introductory session, viewers will learn all about BookBub Ads — the display ads platform that’s just for books! Both beginners and seasoned advertisers will learn how to create effective campaigns on the BookBub platform, the best types of books to promote, and how to improve their results to sell more books to readers.

Series Success: How Marketing A Series Works For Authors
Speaker: Clayton Noblit, Written Word Media

In this presentation, authors will learn how to market and monitor their book series. Join us for an in-depth talk about marketing strategy, tactics, and data analysis, designed to help authors maximize their series success.

Five Actionable Tips to Improve Your Amazon Ads
Speaker: Ricardo Fayet, Reedsy

Amazon ads are still one of the very best ways to gain visibility and traction on the world's largest retailer. And once you have a proper system to update and optimize them regularly, they take little effort to maintain.

In this webinar, Amazon Advertising expert Ricardo Fayet (author of Amazon Advertising for Authors: Unlock Your Full Advertising Potential) will share his top five tips for improving your ads performance. He'll cover:

Efficient Self-Publishing Strategies for Indie Authors

Speaker: Danica Favorite, PublishDrive

For indie authors, achieving scalability means more than just expanding reach—it's about mastering efficient strategies to increase sales, refine craft, and widen your impact. Danica Favorite, PublishDrive's Community Manager, discusses principles of efficient self-publishing for indie authors. From honing your craft to optimizing distribution channels, this webinar offers tailored insights and actionable steps for authors at every stage of their journey. Discover how to streamline your processes, elevate your publishing game, and achieve sustainable growth in today's competitive market.

Maximize Your Profits Through Direct Sales & Special Editions​
Speaker: Alex Smith, Bookvault

Learn how to maximize your profits through a direct sales channel and special editions with Alex Smith, technical lead at Bookvault!

Level Up with Author Assistants
Speaker: Samantha Williams, Aurora Publicity

Are author assistants really worth it? Are you ready for one? Ready for yours to do more? In this informative and interactive session, Aurora Publicity will review the why, where, who, and how of author assistants. Some answers will surprise you! We'll also review common goals and work through a to-do list that'll help you move your career forward (solo) or with your dream author assistant!

Publishing Widely with Kobo
Speaker: Tara Cremin, Kobo

For both traditional and indie authors, Rakuten Kobo plays a vital role in digital book sales worldwide. Gain insights into Kobo’s non-exclusive subscription program, Kobo Plus, and find out how subscriptions are tapping into a new readership and increasing author earnings. Plus, learn about the marketing strategies that work and find out what promotional opportunities are available to authors publishing through Kobo Writing Life.

The Author's Guide to Social Proof & Social Media
Speaker: Kathleen Sweeney, Book Brush

Unsure how to navigate the ever-changing world of social media? In this session, Kathleen Sweeney delves into the psychology of book selection and the power of social proof. She'll dive deep into social media strategies specifically designed for authors, teaching you how to build a powerful online presence and connect with readers on a deeper level. Gain practical knowledge to enhance your author brand by understanding reader behavior, leveraging reviews, and engaging in social media.

7 Reasons Why All Authors NEED Universal Book Links (& How to Use Them)
Speaker: Austin Tuwiner, Geniuslink

In the workshop led by Austin Tuwiner from Geniuslink and Booklinker, authors will learn about universal book links and why they're essential for every author. Austin will offer practical guidance on where authors can integrate universal book links, such as on their websites, social media profiles, email newsletters, book back matter, advertisements, and link-in-bio tools.

By the end of the workshop, authors will understand the benefits of universal book links, know where to implement them, and have created their first universal book link to incorporate into their book marketing.

An Event Horizon: Mastering Author Events in a Digital Age
Speaker: Desireé Duffy, Black Château

How can you engage readers through memorable author events? Desireé Duffy presents this practical workshop to guide you through maximizing live and virtual public appearances. She'll discuss how to attract attendees and offer tips for promotional tactics. You'll also get the lowdown on book signings and discover how you can experience the dream of sitting by that stack of books, autographing your masterpiece for eager readers.

During this workshop, you will:
• Learn strategic partnering with fellow authors to amplify your reach
• Learn the pros and cons of live and virtual event formats
• Gain knowledge to employ strategic marketing for maximum reach
• How you can engage your audience and make your author event appearance one to remember

Marketing in 2024 (and Beyond): Leverage Your Assets
Speaker: Nick Thacker, Draft2Digital

You can write, you can run ads, and you can burn out. What’s changed since we started publishing books is the way readers consume our content. Are you taking full advantage of that? Are you reaching them exactly where they are, with exactly the formats they want? Time to think bigger, broader. Here’s how.

Die Hard, Plot Harder: Techniques for Planning Series in Plottr
Speakers: Troy Lambert & CJ Anaya, Plottr

Join us for “Die Hard, Plot Harder: Techniques for Series in Plottr,” an action-packed presentation designed for authors who are struggling to map out their series. In this session, you’ll discover the secrets of Plottr, a powerful tool that simplifies the process of building complex, engaging series that keep readers on the edge of their seats.

Whether you’re crafting your debut series or looking to refine your existing plots, this presentation will provide you with techniques and practical tips to plot your narratives with precision and creativity. Learn how to structure multi-book arcs, develop compelling character growth, and ensure consistency across your entire series. “Die Hard, Plot Harder” is your guide to mastering the art of series plotting. Don’t miss out on the chance to transform your series into a gripping saga that captivates from the first book to the last!

Marketing Automations Using ChatGPT and Zapier
Speaker: Chelle Honiker, Indie Author Magazine

Join Chelle Honiker, co-founder of Indie Author Magazine and Indie Author Training to learn about the amazing opportunities for using Zapier and ChatGPT in your marketing. In her insightful presentation, Chelle will demonstrate the power of automation in revolutionizing your marketing efforts.

Discover how to connect your favorite apps, automate workflows, and optimize your marketing strategies using tools like Zapier. Whether you're looking to streamline email campaigns, enhance your social media presence, or safeguard your data, Chelle's expertise will guide you through best practices and innovative solutions to elevate your publishing endeavors. Don't miss this opportunity to transform your approach and drive success in the dynamic world of publishing!

AI Job Types for Authors
Speakers: Elizabeth Ann West and Stephanie Pajonas, Future Fiction Academy

The future of publishing is authors deciding how AI works for them, and they can do that with AI Job Types.

AI Job Types describe how individuals might interact with AI in their creative process. These types are not meant to define the individual themselves but rather the approach or method they prefer when incorporating AI into their work.

Each of these AI Job Types represents a different philosophy and method of integrating AI into the creative process, reflecting a spectrum of attitudes toward AI's role in art and creativity.

In this session, Elizabeth Ann West and Steph Pajonas will go over the 4 main AI Job Types and how authors use them as part of their process.

Creative Planning for Indie Authors
Speaker: Orna Ross

What if you could continually expand your creative output, without stress? What if you could increase your income and influence as an author—weekly, monthly, yearly—all the while deepening your sense of creative mission, passion, and purpose? What if you could integrate your creative work into a week full of creative rest and play, joy and adventure? With creative planning you can, says Orna Ross, novelist, poet and founder-director of the Alliance of Independent Authors. In this workshop, she gives a QuickStart guide to the method she uses herself, that has also reduced overwhelm and fostered flow for countless indie authors.

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This incredible group of sponsors are supporting you on your journey at the in-person mastermind and/or the virtual conference.

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