Take your career to the next level in 2025 and beyond!

sUPERCHARGE YOUR WRITING CAREER

HILTON RIVERSIDE NEW ORLEANS

MARCH 17-22, 2025

MEET US IN NEW ORLEANS!

A high level writing conference and mastermind experience dedicated to getting you to the next level across writing disciplines

For 25+ years, USA Today bestselling authors Russell Nohelty and Monica Leonelle have created systems to help writers get to the next level in their careers. They've had success and helped other writers succees in fiction and nonfiction, along with courses, blogs, subscriptions, web stores, adveristing, and more. There are not two more accomplished writers in the industry who have had more success across more disciplines. 

Now, they are taking their extensive experience and bringing out of the digital space and bringing it straight to you through a unique, high level conference experience focused on helping you get to the next level by combining their famous Author Ecosystem framework and helping you navigate the publishing landscape across disciplines to build a robust, thriving, and sustainable author career. 

If you're looking to take your career to the next level and want to surround yourself with writers working to maximize their careers, this is the conference for you. We call it Writer MBA for a reason, because you're about to master your writing business and take it to the next level.  

2024 Speakers


This list of speakers helped make our 2024 event an incredible experience.
View Workshop Blurbs and Speaker Bios

INDIE AUTHOR MAG

Chelle Honiker

JEANIUS PUBLISHING

Pierre Jeanty

KOBO

Tara Cremin

KICKSTARTER

Oriana Leckert

THE WRITING WIVES

Malorie Cooper

MONEY MAGIC

Renee Rose

MONEY MAGIC

Lee Savino

ALLI

Orna Ross

FUTURE FICTION ACADEMY

Steph Pajonas

AI EXPERT

Kevin McLaughlin

FUTURE FICTION ACADEMY

Elizabeth Ann West

REAM

Michael Evans

PUBLISHDRIVE

Danica Favorite

Barnes & Noble Press

Julie Braunschweiger

DRAFT2DIGITAL

Dan Wood

2024 In-person Mastermind Schedule


This was our schedule for the 2024 event. The 2025 event will be a 2 day mastermind and a 3 day conference. 

Monday, February 26th

3:00 PM - Registration Opens
Location: Riverside Building, Level 2, in front of the River Room (near the fountain)

6 - 8 PM - Welcome Reception Sponsored by BookBub
Location: River Room
Join us for appetizers, cocktails, and networking.

Tuesday, February 27th

8 - 9 AM - Breakfast
Location: River Room
Let's start the day with a hot breakfast buffet including a veggie frittata, biscuits and gravy, breakfast meats, and plenty of fruit, breads, coffee, and tea.

9 - 9:30 AM - Welcome to the Future of Publishing Mastermind!

Speakers: Monica Leonelle and Russell Nohelty
Location: Quarterdeck Ballroom

9:40 - 11 AM - How To Scale Your Shopify Store & See More Profit

Speaker: Pierre Jeanty
Location: Quarterdeck Ballroom

11:10 AM - 12:30 PM - Breakthrough Sessions
Location: Quarterdeck Ballroom
These small group sessions will be opportunities for hot-seat-style brainstorming. We'll provide a topic to get you started and keep a timer running to make sure everyone has a chance to get feedback from the small group.

12:30 - 1:30 PM - Lunch Sponsored by Soundbooth Theater
Location: River Room
Fuel up with our hot buffet including sweet garlic fried chicken, roasted portobello mushrooms, lemongrass shrimp, and delicious sides and desserts.

1:30 - 2:30 PM - State of the Industry on Retailers Panel

Panelists: Monica Leonelle, Julie Braunschweiger (Barnes & Noble Press), Tara Cremin (Kobo), Orna Ross (ALLi), Dan Wood (Draft2Digital), Danica Favorite (PublishDrive)
Location: Quarterdeck Ballroom

2:45 - 3:45 PM - Roundtables
Locations: Port and Starboard
These expert and peer-lead roundtables will cover a variety of topics, and you'll be able to choose which ones to join with your presence and your voice.

Dinner on Your Own

Wednesday, February 28th

8 - 9 AM - Breakfast
Location: River Room
Another day, another delicious breakfast buffet! This one includes breakfast wraps, scrambled eggs, potatoes, overnight oats, and of course, coffee!

9 - 10 AM - State of the Industry on Direct Sales Panel

Panelists: Russell Nohelty, Michael Evans (REAM), Oriana Leckert (Kickstarter)
Location: Quarterdeck Ballroom

10:10 - 11:30 AM - Optimize and Scale FB Ads

Speaker: Malorie Cooper
Location: Quarterdeck Ballroom

11:40 AM - 12:40 PM - Breakthrough Sessions
Location: Quarterdeck Ballroom

12:40 - 1:40 PM - Lunch
Location: River Room
Who's up for flank steak, polenta, redfish, panzanella, and tiramisu? That's right, we're bringing it with a yummy Italian lunch buffet on day two.

1:40 - 3 PM - Ethical AI Writing Panel

Panelists: Monica Leonelle, Elizabeth Ann West, Steph Pajonas, and Kevin McLaughlin
Location: Quarterdeck Ballroom

3:00 - 4:00 PM - Roundtables
Locations: Port and Starboard

Dinner on Your Own

Thursday, February 29th

8 - 9 AM - Breakfast Sponsored by Kickstarter
Location: River Room
Launch into Leap Day with our final hot buffet including pancakes, scrambled eggs, breakfast meats, berry parfaits, and plenty of tea and coffee to caffeinate you on this final day.

9 - 10:20 AM - Automating Marketing Materials with Zapier and ChatGPT

Speaker: Chelle Honiker
Location: Quarterdeck Ballroom

10:30 - 11:50 AM - Advanced Kickstarter Strategies

Speaker: Oriana Leckert (Kickstarter)
Location: Quarterdeck Ballroom

12:00 - 2:00 PM - Lunch on Your Own
This is the perfect time to enjoy one of NOLA's incredible restaurants within walking distance of the hotel.

2:00 - 3:20 PM - The 3 Step Process for World Domination: Unblock, Ignite, Receive

Speakers: Renee Rose and Lee Savino
Location: Quarterdeck Ballroom

3:30 - 4:30 PM - LAUNCH The Future! Closing Keynote

Speakers: Monica Leonelle and Russell Nohelty 
Location: Quarterdeck Ballroom

Hotel

We'll be hanging out at the Hilton Riverside, walking distance from the French Quarter and on the river. 

NOTE: All of our events take place in Level 2 of the Riverside building.

2024 Sponsors


This incredible group of sponsors helped make our 2024 event amazing! 

WELCOME RECEPTION SPONSOR

TUESDAY LUNCH SPONSOR

SPONSOR

SPONSOR

SPONSOR

SPONSOR

SPONSOR

SPONSOR

2024 attendees


This is a small selection of the amazing authors and publishers who joined us in 2024. 

ATTENDEE

Sarra Cannon

ATTENDEE

Jennifer Probst

ATTENDEE

Erin Wright

ATTENDEE

Ella Barnard

ATTENDEE

Nicolas Nelson

ATTENDEE

Melissa Storm

ATTENDEE

Amy Teegan

ATTENDEE

Elana Johnson

Indie Author Magazine

Alice Briggs

Soundbooth Theater

Emily Labes-Royce

Written Word Media

Mike Hourigan

WRITTEN WORD MEDIA

Clayton Noblit

PLOTTR

Ryan Zee

BOOKBUB

Audrey Derobert

BOOKVAULT

Alex Smith

REAM

Emilia Rose

ATTENDEE

Sally Britton

ATTENDEE

J.Q. Graziano

ATTENDEE

Nora Phoenix

PUBLISHDRIVE

Stephen Griffin

ATTENDEE

Rhiannon Futch

ATTENDEE

Kat Caldwell

ATTENDEE

Jennifer E Hilt

ATTENDEE

Courtney Kenney

ATTENDEE

D.F. Hart

ATTENDEE

Sylvia McDaniel

ATTENDEE

Jen Lassalle

ATTENDEE

Cathy Peper

ATTENDEE

Elaine Bateman

ATTENDEE

Honey Phillips

ATTENDEE

Nicholas Kotar

ATTENDEE

Dave Duffy

ATTENDEE

Peggy McKenzie

ATTENDEE

Kelly McClymer

ATTENDEE

Vanessa Kier

The Organizing Team


ORGANIZER

Russell Nohelty

ORGANIZER

Monica Leonelle

ORGANIZER

Mel Jolly

ORGANIZER

Tawdra Kandle

A world-class conference experience in three parts...

PART 1: Future of Publishing Mastermind

Join an elite group of hand-selected authors and publishers in New Orleans for a three-day event brimming with connection and bleeding-edge thought leadership. 

The benefits are clear: 
Small group workshops with individualized breakthrough sessions that give you your next action steps so you can leave your experience with a plan for the future.
Access to industry leaders dedicated to the newest tools, training, and tech that will bring the publishing industry forward into the future
Access to our full course bundle, including The Kickstarter Accelerator, Direct Sales Accelerator, Go Wide Grow Wide, Author Ecosystems, and more
One-on-one meetings with vendors, subject matter experts, and speakers to answer your most pressing questions and get you to the next level

PART 2: Writer MBA Conference

Even if you can't join us for the mastermind, our Writer MBA conference is second to none. It's the only writer conference that focuses on creating a cross-disciplinary career across different modalities while bringing together the Author Ecosystem methodology to helping you grow. 

The benefits are clear: 
Learn how to grow your writing career systematically with a trajectory personalized for your ecosystem.
Lectures, panels, and workshops laser targeted to meet you where you are in your career
Hang out with hundreds of other writers looking to take their career to the next level. 
A focused community of writers looking to grow their businesses across writing disciplines. 

PART 3: A Virtual Summit

A couple months after the in-person mastermind (and after time spent marinating on the insights you gained) join us in April of 2024 for our Future of Publishing Virtual Summit, where we bring even more future of publishing workshops and Q&A sessions to authors.

The benefits are clear: 
Recorded presentations that you can fast-forward, rewind, and watch at your leisure.
A safe space community of like-minded authors and publishers dedicated to growth in wide and direct sales.
Access to speakers and industry experts through Q&As.
Network with other forward-thinking authors and publishers looking to take advantage of everything the future has to offer. 

Timeline of Benefits


2025

March 17-18

The Future of Publishing In-Person Mastermind

Join us in New Orleans for a three-day mastermind packed with keynotes, workshops, panels, small groups, and roundtables with industry experts to help chart a path for the future of publishing. 

2025

March 20-22

Writer MBA Conference

Join hundreds of other writers looking to take their career to the next level. 

2025

May 2025

The Writer MBA Online Summit

Our conversation moves online for an action-packed event fueled by amazing speakers and authors from around the world to give you the tools you need to succeed in an ever-changing landscape. 

Join our community

We are building an elite community of forward thinking authors and publishers to tackle the biggest problems in publishing and stay at the bleeding edge of technology. 


VIRTUAL VIP

$99

ONE-TIME COST

Access to the recordings of our virtual conference event, including all virtual events, speaker panels, Q&A sessions.
Access to our Writer MBA community
Join us in New Orleans for the 3 day conference. 
Conference table for our vendor day.
Ability to book 1:1 meetings, sell from the stage, and host company events. 
Access to our course bundle including The Kickstarter Accelerator, Direct Sales Accelerator, Go Wide Grow Wide, Author Ecosystem, and more
Join us for our 2- day mastermind event before the conferece.

Package available for a limited time

 CONFERENCE

$699  
$499

ONE-TIME COST

Access to the recordings of our virtual conference event, including all virtual events, speaker panels, Q&A sessions.
Access to our Writer MBA community
Join us in New Orleans for the 3 day conference. 
Conference table for our vendor day.
Ability to book 1:1 meetings, sell from the stage, and host company events. 
Access to our course bundle including The Kickstarter Accelerator, Direct Sales Accelerator, Go Wide Grow Wide, Author Ecosystem, and more
Join us for our 2- day mastermind event before the conferece.

Package available for a limited time

Best Value

INDUSTRY GUEST

$999  $799

ONE-TIME COST

Access to the recordings of our virtual conference event, including all virtual events, speaker panels, Q&A sessions.
Access to our Writer MBA community
Join us in New Orleans for the 3 day conference.
Conference table for our vendor day.
Ability to book 1:1 meetings, sell from the stage, and host company events.
Access to our course bundle including The Kickstarter Accelerator, Direct Sales Accelerator, Go Wide Grow Wide, Author Ecosystem, and more
Join us for our 2- day mastermind event before the conferece.

Package available for a limited time

 MASTERMIND

$2499  
$1999

EARLY BIRD PRICING

Access to the recordings of our virtual conference event, including all virtual events, speaker panels, Q&A sessions.
Access to our Writer MBA community
Join us in New Orleans for the 3 day conference.
Conference table for our vendor day.
Ability to book 1:1 meetings, sell from the stage, and host company events.
Access to our course bundle including The Kickstarter Accelerator, Direct Sales Accelerator, Go Wide Grow Wide, Author Ecosystem, and more
Access to our course bundle including The Kickstarter Accelerator, Direct Sales Accelerator, Go Wide Grow Wide, Author Ecosystem, and more
Join us for our 2- day mastermind event before the conferece.

Package available for a limited time

FAQ


What time does the in-person conference start and end?

We begin registration at 12pm on March 16th and it will run until 6pm that night for the Mastermind. The same will be true on March 19th for the conference. There will be an additional opportunity to register the next morning.

Then each day will begin at 8am and run until 6pm, including lunch breaks. 

Are you taking applications for speakers?

We have a long list of speakers who we plan to reach out to before we start accepting applications. 

Will this be worth my money and time?

If you have joined any of our events before, then you know we never go halfway. This will be the most comprehensive publishing experience on the market, and we will bring all our resources to bear making it the best. 

What is an industry guest?

Industry guests are our approved vendors for the event. Not only will you be get a table at our vendor day, but you'll also have our approval to sell from the stage, book meetings, host events, and generally conduct business at the event. You will be given a special lanyard that denotes you are an approved vendors. Anyone who conducts business outside of being an industry guest does so without our approval. They will not be able to sell their services during presentations, and will be barred from returning or asked to upgrade their membership if they are caught doing so. We think this is the best way to show our attendees who we have vetted and the names they can trust. All sponsors will also be approved to sell their services at the event.

What's your refund policy?

We do not offer refunds on digital products and events due to receiving the content or a portion of the content immediately.

We do not offer refunds on the live event due to the necessity for a head count to secure the venue and pay for other expenses. We are happy to connect you with a waitlist of people who may be interested in buying your ticket, and we are happy to honor a transfer to someone else.

Will the conference be live-streamed?

The in-person event will not be recorded, but we will ask speakers to present an online version of their talk at the virtual summit. Those talks will be made available to virtual attendees, and we will offer additional speakers through our virtual summit as well. 

What are your Covid-19 Protocols?

Writer MBA is dedicated to ensuring a healthy experience for our team and event guests. We are following guidance from the CDC and local health authorities in the implementation of our plans and will continue to update the plans accordingly.

Due to the ever-changing nature of COVID-19, the event planning team will be making protocol decisions when we have relevant information closer to the event date. 

In the event that The Future of Publishing Mastermind must be canceled due to COVID-19, we will compensate all tickets appropriately, commensurate with the value of the ticket.

Can I sponsor this event?

Yes, we are accepting sponsors for both our virtual and in-person events. We have many vendor packages to suit your needs. Please email Mel at melissa at authorrx dot com to receive a complete listing of sponsorship opportunities.

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